MODULE 1 - Principles of Digital Marketing
1.Overview of an effective digital marketing strategy
2. AI future and overview
3. Understand the pillars of digital marketing
4. Identifying customer online behavioral journey
5. Online competitor research and analysis
MODULE 2 - Social Media (Facebook & Instagram) Marketing
1. Facebook Ads Campaign Structure Overview
2. Campaign setup best practices from budget to launching
3. AI tools for copywriting, drafting, and data analysis for optimization
4. Campaign monitoring and optimization best practices
5. Ads analysis and measuring your campaign
MODULE 3 - Content Marketing with AI
1. Overview of an effective digital marketing strategy
2. AI future and overview
3. Understand the pillars of digital marketing
4. Identifying customer online behavioral journey
5. Online competitor research and analysis
MODULE 4 - Google Ads Marketing
1. Understand Google Ads campaign structure
2. Learn different types of Google Ads objectives for your campaign goals
3. Keyword research analysis and preparation
4. Google ads campaign setup walkthrough and best practices
5. Monitor and optimize your Google Ads campaign
6. How to measure your Google ads campaign
MODULE 5 - Search Engine Optimization
1. How to optimize your website for better ranking on Google
2. Understanding technical SEO
3. Keyword research and optimization for better ranking
4. Off-page SEO methods and strategies
5. Auditing your website before implementing SEO
6. Understand how Search Engine works in most cases
7. Getting in touch with Google’s latest
update on the algorithm
8. Recommended tools to help measure
your site performance and progress
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