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FOUNDATIONAL PRINCIPLES OF EFFECTIVE CONTENT WRITING [Part 1]

  • Foundational principles of effective comms strategy
  • Understanding digital audiences
  • The 7 Ps of effective communications strategy

FOUNDATIONAL PRINCIPLES OF EFFECTIVE CONTENT WRITING [Part 2]

  • Developing personas
  • The art of storytelling for effective business communication
  • Building a story house
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EFFECTIVE CONTENT WRITING [Part 1]

  • Social Media Success Principles
  • The 5 principles of creating highly engaging content
  • Writing killer headlines and copy

EFFECTIVE CONTENT WRITING [Part 2]

  • Your content generation machine
  • Developing 14 days content calendar & strategy
  • Free tools for content creation
  • Final assignment briefing
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POST-TRAINING EVALUATION

  • Participants given 1 week to write 3 social media posts
  • Mentoring & discussion via Facebook or Whatsapp group
  • 1-hour group mentoring session for final presentation and review

    NOTE: Trainer may modify any part of the program at their discretion, as deemed necessary based on the needs of participants.

Lai Chee Seng

Trainer/Coach

  • Graduated from Artes College of Art and Design 1997, Diploma in Advertising Design
  • Graduated from IACT 1998, Diploma in Copywriting
  • Certified NLP Practitioner
  • Certified John Maxwell team speaker, trainer, and coach
  • Over 20 years of experience as a professional writer, Chee Seng has wide experience in various fields, including public relations, publishing, digital, social media, as well as advertising and marketing
  • Published in Leaderonomics, Marketing in Asia, and Nagaoka Review (Japan)
  • He is also well-known as a guest lecture and trainer for universities and corporate companies
Full Profile

Enquiry Form

Kindly update the form if you have any enquiries or if you wish to be in our mailing list for updates related to our trainings.
You can contact us at:
Eventsmastery Asia Pacific Sdn Bhd  201301015489 (1045322M)
Email: info@eventsmastery.com
HP/Whatsapp:  +6017-8668522, Tel: +603-20969719; Fax: +603-20969797
Website: eventsmasteryasiapacific.com         Facebook: EventsMastery Asia Pacific
Company Correspondence Address:
Penthouse (Level 27/Arcc Offices), Centrepoint South, The Boulevard
Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia

Click here for the Enquiry Form!