How to Manage Corporate Events Successfully


Learn and understand the Events Management Process and all elements of the process that makes the events successful including:

● Understand the entire events management process and resources required
● Understand what makes a successful event, getting started and what are the key elements that pull it together
● Learn how to strategize your events and manage your budget & ROI
● Learn how to identify, manage and control potential problems to ensure a successful event
● Learn how you can promote and market your events successfully with use of new trends and technologies
● Learn how to work with 3rd parties including sponsors, strategic alliances, partners and suppliers
● Learn how to apply critical and creative thinking skills, leadership, team-building to your events
● Learn a process-based approach to events management with proven system and templates provided
● On-the-spot practice with live simulated exercises and be coached and evaluated immediately


  • You will have a good understanding of the overall event management process, and learn on-the-job skills through our simulated case-studies during the workshop and for your live project.
  • You will be able to manage risk factors and how to solve problems more creatively especially during the event with our systematic approach to analysing potential problems
  • You will get 1st-hand knowledge from experienced practitioners with over 50 years of accumulated experience in Events Management.
  • A process-based approach to events management with a proven system and a CD with 30 templates to help you get started and makes your job easier.
  • Learn new trends and technologies not just from our trainers but from our guest speakers who are experts in their field.

– Remote/ Virtual Events – the New Normal

– Latest Technologies for events management processes

– Using latest online technologies & social
media to promote your events

**POST COVID19 – Implementing Events based on SOPs provided by Government.


Introduction/ overview

Training Workshop

-Event Management Process
-EventsMastery Process Chart
-EventsMastery 9-box Process Flow
-Characteristics of Events Management
-5W2H Approach to Events Management

Module 1


-Ideas Generation/Brainstorm
-Research / Environment scan
-Feasibility studies / Cost-benefit

Module 2

Planning, Budget & Control

-Structure/ Contents/ Speakers/VIPs
-Budget/ Financial Planning
-Scoping/ Sitemap/ Implementation Plan
-Risk Management/Contingencies Planning
-Performance Management/ Control Plan
-Project Management Approach

Module 3

Resources & Alliances

-Sponsors/ Strategic Alliances
-Manpower Management
-3rd Party Management

Module 4

Production of Collaterals

-Copywriting/ Design/ Production of Collaterals

Module 5

Marketing & Promotions

-Marketing/ Promotion Activities
-Press Relations/Media Management/Branding
-Performance/ Results Tracking

Module 6

Sales & Registrations

-How to Sell
-Registration management

Module 7


-Pre-event Logistics/ Production and Administration

Module 8

On-site Management

-Setup, On-site Events Proper & Shut-Down

Module 9

Post-event & Review

-Post-event Activities & Closures
-Debrief, Review, Post-Mortem, Reports

Enquiry Form

Kindly update the form if you have any enquiries or if you wish to be in our mailing list for updates related to our trainings.
You can contact us at:
Eventsmastery Asia Pacific Sdn Bhd  201301015489 (1045322M)
HP/Whatsapp:  +6017-8668522, Tel: +603-20969719; Fax: +603-20969797
Website:         Facebook: EventsMastery Asia Pacific
Company Correspondence Address:
Penthouse (Level 27/Arcc Offices), Centrepoint South, The Boulevard
Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia

Click here for the Enquiry Form!