1. Overview of an effective digital marketing strategy
2. Understand the pillars of digital marketing
3. Identifying customer online behavioral journey
4. Online competitor research and analysis
5. Concept and important terms for digital marketing
6. Malaysian behavioral trend online

1. Introduction to content marketing and its application.
2. Learn different types of content to build brand, positioning and authority.
3. Content research, ideation and planning strategy
4. Setup and manage your content calendar effectively.
5. How to measure your content marketing goals.
6. Posting method, hashtags, process, and workflow for Social Media content.
7. Short video – Reels and TikTok video creation tutorial

1. Facebook Ads campaign structure Overview
2. Facebook Account Manager & Business Manager Overview
3. Campaign setup best practises
4. Custom audience and Lookalike audience overview and strategy
5. Copywriting for Ads
6. Campaign monitoring and optimization
7. Facebook ads policy and guidelines overview
8. Ads analysis and measuring your Campaign

1. Principles of a good landing page.
2. Difference and its use case for landing page and website.
3. Strategies to improve your website for conversion.
4. WordPress overview and free website theme builder.
5. Structure and design of a good websites and landing page.
6. Using landing pages as a funnel to generate more leads, signs-up and registration.

1. Understand how search engines work.
2. How to audit your website before optimization process.
3. Improve your website speed and performance.
4. How to conduct keyword research and optimization.
5. Simple ways to optimize your website content for better SEO.
6. Google business profile optimization.
7. Tools to analyse your website performance.