Principles of Digital Marketing

1. Overview of an effective digital marketing strategy
2. Understand the pillars of digital marketing
3. Identifying customer online behavioral journey
4. Online competitor research and analysis
5. Concept and important terms for digital marketing
6. Malaysian behavioral trend online

Contents Marketing

1. Introduction to content marketing and its application.
2. Learn different types of content to build brand, positioning and authority.
3. Content research, ideation and planning strategy
4. Setup and manage your content calendar effectively.
5. How to measure your content marketing goals.
6. Posting method, hashtags, process, and workflow for Social Media content.
7. Short video – Reels and TikTok video creation tutorial


Social Media (Facebook & Instagram) Marketing

1. Facebook Ads campaign structure Overview
2. Facebook Account Manager & Business Manager Overview
3. Campaign setup best practises
4. Custom audience and Lookalike audience overview and strategy
5. Copywriting for Ads
6. Campaign monitoring and optimization
7. Facebook ads policy and guidelines overview
8. Ads analysis and measuring your Campaign

Landing Page & Website Optimization

1. Principles of a good landing page.
2. Difference and its use case for landing page and website.
3. Strategies to improve your website for conversion.
4. WordPress overview and free website theme builder.
5. Structure and design of a good websites and landing page.
6. Using landing pages as a funnel to generate more leads, signs-up and registration.

Website Optimization Strategy

1. Understand how search engines work.
2. How to audit your website before optimization process.
3. Improve your website speed and performance.
4. How to conduct keyword research and optimization.
5. Simple ways to optimize your website content for better SEO.
6. Google business profile optimization.
7. Tools to analyse your website performance.

Alexander Ang


  • CEO of Media Funnel Sdn Bhd
  • Certified Digital Marketing Professional by Digital Marketing Institute, UK
  • Certified HRD Corp Trainer
  • Over 9 years of experience in the digital marketing industry
  • Advertising & Marketing – Best Strategist award (Year 2023)
  • Best client-partner relationship award (Year 2023 –Finalist)

Note: The above programme contents is subject to changes and may be adjusted for the final workshop, especially new updates. Kindly request from us the latest programme schedule for HRD Corp claim purpose. Thank you.

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