Course Contents

Leveraging on Social Media Marketing for MORE Effective Business Results

1. Overview of digital marketing process:


  • Ultimate Digital marketing blueprint.
  • Utilizing different types of traffic for your advantage.
  • 5 stages of a marketing funnel.

2 : Grow marketing strategies:


  • Emotional marketing.
  • Flywheel marketing.
  • Getting people to know, like and trust you online.

3 : Content Marketing strategies:


  • Using content to position yourself as an expert.
  • Create content that market wants to know.
  • How to post effective content in your post and page.
  • Using tools to manage and post your content.
  • Posting and engagement strategy.
  • Using content to get known, shares, viral and engagement.

4 : Social Media Marketing:


  • Setting up proper Facebook Business Page.
  • Facebook business and marketing tools.
  • How to launch a viral Facebook live campaign.
  • Social profiling setup.
  • Learn to use Instagram tools.

5 : Lead Magnet Marketing:


  • Understand how lead magnet will shorten your sales process and get quality leads.
  • Attract leads and talent using lead magnet.
  • Strategy to plan and create your own unique lead magnet.
  • Learn how to use lead magnet to collect name list and database easily.
  • Case studies and examples.

Alexander Ang


  • Graduated from University of Malaya 2011, in BSc Environmental Science Management.
  • Certified NLP Practitioner and NLP Coach.
  • Certified HRDF Trainer.
  • Over 6 Years of Experience in Digital marketing field,
    helping over 40 brands to improve their sales and marketing results.
  • Was an Executive Vice President – Digital Marketing. Experience in leading, coaching and managing a team of Gen-X, Gen-Y, Millenials and Gen-Z.

6. 4/7 Online Lead Generation Page:


  • How to setup and create a landing page with no experience required.
  • How to integrate your lead magnet, forms and landing page to automate your marketing process.
  • Case studies.
  • Tools recommendation

8. Sales Funnel:


  • Sales funnel introduction.
  • Understand different types of sales funnel for your products and services. 
  • How to improve your conversion rate online from visitor to lead to appointment.
  • How to craft out a highly converting sales funnel (Both online and offline).
  • Case studies.

7. Facebook Lead Generation Ads:


  • How to use Facebook business manager.
  • How to run a Facebook messaging and lead ads campaign.
  • How to optimize your campaign.
  • How to know if your campaign is working.

9. Website Optimization Strategy:


  • Learn the best practise to build a highly converting site.
  • Understand how SEO is linked to your website.
  • Strategy to optimize your website for SEO.
  • Implementation checklist.
  • Understand google analytics.

Note: The above programme contents is subject to changes and may be adjusted for the final workshop, especially new updates. Kindly request from us the latest programme schedule for HRD Corp claim purpose. Thank you.

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