Course Contents
Leveraging on Social Media Marketing for MORE Effective Business Results
1. Overview of digital marketing process:
- Ultimate Digital marketing blueprint.
- Utilizing different types of traffic for your advantage.
- 5 stages of a marketing funnel.
2 : Grow marketing strategies:
- Emotional marketing.
- Flywheel marketing.
- Getting people to know, like and trust you online.
3 : Content Marketing strategies:
- Using content to position yourself as an expert.
- Create content that market wants to know.
- How to post effective content in your post and page.
- Using tools to manage and post your content.
- Posting and engagement strategy.
- Using content to get known, shares, viral and engagement.
4 : Social Media Marketing:
- Setting up proper Facebook Business Page.
- Facebook business and marketing tools.
- How to launch a viral Facebook live campaign.
- Social profiling setup.
- Learn to use Instagram tools.
5 : Lead Magnet Marketing:
- Understand how lead magnet will shorten your sales process and get quality leads.
- Attract leads and talent using lead magnet.
- Strategy to plan and create your own unique lead magnet.
- Learn how to use lead magnet to collect name list and database easily.
- Case studies and examples.
Alexander Ang
Trainer/Coach
- Graduated from University of Malaya 2011, in BSc Environmental Science Management.
- Certified NLP Practitioner and NLP Coach.
- Certified HRDF Trainer.
- Over 6 Years of Experience in Digital marketing field,
helping over 40 brands to improve their sales and marketing results. - Was an Executive Vice President – Digital Marketing. Experience in leading, coaching and managing a team of Gen-X, Gen-Y, Millenials and Gen-Z.
6. 4/7 Online Lead Generation Page:
- How to setup and create a landing page with no experience required.
- How to integrate your lead magnet, forms and landing page to automate your marketing process.
- Case studies.
- Tools recommendation
8. Sales Funnel:
- Sales funnel introduction.
- Understand different types of sales funnel for your products and services.
- How to improve your conversion rate online from visitor to lead to appointment.
- How to craft out a highly converting sales funnel (Both online and offline).
- Case studies.
7. Facebook Lead Generation Ads:
- How to use Facebook business manager.
- How to run a Facebook messaging and lead ads campaign.
- How to optimize your campaign.
- How to know if your campaign is working.
9. Website Optimization Strategy:
- Learn the best practise to build a highly converting site.
- Understand how SEO is linked to your website.
- Strategy to optimize your website for SEO.
- Implementation checklist.
- Understand google analytics.
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